Understanding how AI assistants work can help you as a sales person make more intelligent choices about which solutions to adopt and how to get the most from them. To use these tools, you don't need to become a programmer, but knowing the basics will help you separate fact from science fiction, so you can get down to business with an AI buddy!

The reality is that AI is a far cry away from many things we wish we had with AI in sales. This is not magic. This is not science fiction. Want the facts?

Lets dive in.

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The Core Components of an AI Assistant

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Artificial Intelligence and Machine Learning Basics

AI assistants learn from your actual calls and deals, improving their suggestions with each interaction—unlike rigid CRM systems that just follow rules. The best sales AI tools are trained on thousands of successful B2B conversations and negotiation tactics from your industry, helping you recognize buying signals and recommend tactics that have actually closed complex deals before.

Natural Language Processing (NLP)

NLP transforms your AI from a glorified note-taker into a strategic advisor that catches buying signals and objections competitors miss during your calls. Modern systems analyze entire conversations rather than isolated phrases or keywords, letting your assistant understand when a prospect is interested even when they don't explicitly say "I want to buy"—crucial for complex enterprise deals with subtle communication patterns. Or if they show signals that they’re not interested…

Integration Capabilities

An AI assistant's real value comes from how well it connects with your existing tech stack, becoming either your workflow command center or just another siloed tool. The best sales AI solutions offer two-way data exchange with your CRM, automatically enriching prospect records with insights from calls rather than creating more manual data entry tasks that your reps will avoid.

Traditional AI Assistants vs Velocity AI

Unless you’ve been living under a rock, you’ve probably tested or at least seen or heard of AI assistants for sales. Think Gong, Chorus, Clari and the list goes on…

While these were amazing tools for their time - they all rely on traditional AI, pre NLP and generative capabilities. So all they do is listen for specific keywords in your sales conversations.

So when you adopt these tools you have to:

1. Provide a list of keywords that you want to track in sales meetings (this can be limiting)
2. Truly understand your bottlenecks before you get any real benefit
3. Continuously update your keywords to trigger the AI

With Velocity AI:

1. Our AI assistant, Chase, already understands what good looks like in sales
2. Chase automatically learns your sales process, playbook and methodologies
3. Chase then provides strategic suggestions and tailored reports
4. Chase just keeps learning and getting better with time

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